"If you go to the Getty Images website, you see millions of images. [All of them used to be] watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to the Oscars, all [formerly] stamped with the same transparent square placard reminding you that you don't own the rights. If you want[ed] Getty to take off the watermark, you [had] to pay for it.
Starting now, that's going to change. Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page." (Read full article on theverge.com)